CUBE
IT WAS SUPPOSED TO BE A BOOTH.
WE CREATED THE MOST IMPACTFUL INSTALLATION OF EXPERT XP.
STUDIES AND REFERENCES
The briefing was to create a unique space that would convey all the boldness and technology of one of the largest quantitative fund managers in Latin America. It was clear to us that this space would definitely not be a booth. After all, Giant Steps has an innovative and disruptive DNA that doesn’t fit into any conventional project.
Thus, the Cube was born, an artistic installation that broke down the 4 walls of a traditional booth and became the most photographed and unconventional environment at Expert XP.
A LOT OF TECHNOLOGY AND MONTHS OF WORK FOR AN EXTRAORDINARY DELIVERY.
In addition to the structural aspect, featuring 6 high-resolution LED faces, the biggest challenge was creating synchronized content that conveyed all the technology Giant Steps employs in managing its funds. It took months of planning, creation, and adjustments to ensure that form and content merged into an immersive and impressive work of art.
A PROJECT THAT CHALLENGED THE ORDINARY TO BECOME ONE OF THE GREAT BRAND EXPERIENCES OF THE FAIR.
Depoimentos
Booth awarded best of the fair in the gold category
